Nyia Hawkins Personal Branding & Website Design | Building a Professional Brand in NYC
Nyia Hawkins
SERVICES
Brand Strategy & Creative Direction
Website Design & Development
Nyia Hawkins was referred to me by a past client, Melissa Jackson, during a period when she was exploring the next chapter of her professional life.
At the time, Nyia was based in New York City and ready to put herself out there in a more intentional way. She was navigating a professional pivot and needed a personal brand that could grow with her as her direction evolved.
Rather than building a brand around one specific job title, we focused on creating a flexible visual identity and professional website that could support where she was going next.
The project included personal brand strategy, creative direction, a professionally curated photoshoot, and website design.
I was on set with Nyia to personally direct the photoshoot, shaping everything from the visual concept and wardrobe direction to the imagery we created for her brand.
Those photographs became more than website assets. Years later, Nyia continues to use the headshots and visual language from the shoot across her professional presence a testament to the longevity of thoughtful personal branding and creative direction.
The website gave her a digital home to introduce herself, communicate her professional story, and create space for future opportunities.
Image: Nyia and Cassia On Set in Manhattan
You don't always need to know what the next five years will look like before building your personal brand. Sometimes, you need a professional presence strong enough to grow with you.
That was the goal for Nyia: a personal brand and website designed not just for where she was, but for where she was headed.
Moodboard & Color Palette
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Let’s Work Together
Ready to stop treating your website and brand assets like a one-time project, and start treating them like the intentional, revenue-supporting system they’re meant to be?
Book a Website Strategy Consultation or a Clarity Call to map out the next phase of your book launch and brand growth.
Ask about white-label partnerships if you are a leading creative agency seeking a trusted creative director.
Or simply reach out and let’s talk through what strategic support looks like for your stage of business — from refining your messaging and structure to designing a website that actually supports how you sell and grow.
You don’t have to figure out your next step on your own. But you do have to take the first step toward building something that truly supports you.